Creative Director/Sr. UX Product Designer
EDUCATION:
Parsons School of Design - Design & Technology BFA, 2001-2005
EXPERIENCE:
Creative Director - 10/22 - PRESENT
Extremely well versed in video campaign design and development, including full production for RalphLauren.com. Directing for social and digital; on-person and on-figure photography as well as video (in-studio & location).
Oversee and execute digital designs and overarching social media strategies, maintaining timelines, paid advertising influencer & seeding campaigns, and large-scale activations.
Past experience includes strong UX Design to create user flows, based on user Centric Research, hi-fi prototypes, while working cross functionally to create user journeys across mobile and social media, for JCrew, Gucci, Unilver, IBM, Cadillac and other luxury and personal care brands.
Avon Products, NY, NY – Creative Director - 1/2011 - 2/2012
Responsible for defining Avon’s online identity for B2B/B2C sites of North America. Supervised the online team to deliver on creative briefs and project initiatives received. Work cross-functionally with marketing teams to deliver on key objectives. while overseeing project planning, UX, design and front end development to ensure quality of work produced. Partnered with analytics to harvest Omniture data, trends and KPIs.
ArnoldNYC, New York, NY – Associate Creative Director - 05/2008-1/2011
Design digital campaigns and strategies for Hershey’s, Timex, Clinique. Supervise digital creativeteam. Manage and direcr photo shoots Establishing Digital Brand Guidelines for various clients,including Hershey’s, IBM and Clairol. Work closely with CCO, John Staffen to develop new business campaigns in response to RFPs, gaining new business through pitches and direct leads.
Elizabeth Arden, New York, NY – Sr. Art Director - 11/2006-05/2008
Prepare strategic concepts and designs. Create in-house training “mood” video presentations and websites. Projects included fragrance launches for Mariah Carey, Danielle Steele, Hilary Duff and Britney Spears. Design fragrance websites and rich media.
SPECIALTIES:
Creative Direction, including video and motion for social. Directing for Video/ Broadcast, in the luxury goods space, including Gucci,Revlon, MAC Cosmetics & Marc Jacobs.
TOOLS:
UX: Figma
Video:/Motion:
Premier/After Effects/Resolve
Digital Design:
Adobe Creative Suite CC
LANGUAGES:
Fluent in Spanish, French, Italian.