Victor Velez

Creative Director/Sr. UX Product Designer

vicvelez@gmail.com

Mobile: 917.553.2154

EDUCATION:

Parsons School of Design - Design & Technology BFA, 2001-2005

EXPERIENCE:

IBM - Sr. UX Product Designer (Contract) - 10/22 - PRESENT

10+ years industry experience in the field of UX/Product Design

Identify design problems and devise elegant solutions.and deploy products for SevOne, Envizi and Turbonic among other IBM Solutions by combining industry best practices with expertise and insight about human behavior. Lead design teams in ideation and concept explorations. Work within design tools, including Figma, AEM, Sketch and the Adobe Creative Cloud suite, for collaboration and prototyping. Lead teams of product designers to deliver end-to-end UX for high-value, consumer-centric digital products. Partner with Product Management, Engineering, and other internal partners to define strategy & experience of consumer facing products. Balance inputs from business, design, research, technology, and external partners. Work cross-functionally to successfully deliver products to market..Design for web, mobile, and other application platforms.

Creative Director (Contract) - 02/12-10/22

20+ years of experience managing and developing diverse design teams

Extremely Hands-On Creative Director defining online identity across all digital channels for both B2B/B2C, while providing creative direction for US brands such as L’oreal, Estee Lauder, Clinique, Mac, Revlon, Unilever (Dove/Dove Men Skin Care) Khiels, Clairol, Gucci, Perry Ellis, Full Beauty, Victoria’s Secret (Fashion Show, London 2017, across Digital/Print/Broadcast/Social). Supervise multiple projects and large team structures, to ensure quality of all-deliverables. Oversee outsourced creative while providing thought leadership to agency partners, including Video Direction & Motion.

Avon Products, NY, NY – Creative Director - 1/11 - 2/12

Responsible for defining Avon’s online identity for B2B/B2C sites of North America. Supervised the online team to deliver on creative briefs and project initiatives received. Work cross-functionally with marketing teams to deliver on key objectives. while overseeing project planning, UX, design and front end development to ensure quality of work produced. Partnered with analytics to harvest Omniture data, trends and KPIs, in order to drive traffic, click through, sales and conversion while increasing order value.

ArnoldNYC, New York, NY – Associate Creative Director - 05/08-1/11

Design digital campaigns and strategies for Hershey’s, Timex, Clinique. Supervise digital creative Leam. Manage and director photo shoots Establishing Digital Brand Guidelines for various clients, including Hershey’s, IBM and Clairol.Work closely with CCO, John Staffen to develop new business campaigns in response to RFPs, gaining new business through pitches and direct leads.

Elizabeth Arden, New York, NY – Sr. Art Director - 11/06-05/08

Prepare strategic concepts and designs. Create in-house training “mood” video presentations and websites. Projects included fragrance launches for Mariah Carey, Danielle Steele, Hilary Duff and Britney Spears. Design fragrance websites and rich media.