UX DESIGN PROCESS:

RESEARCH STAGES:

• Identify 3 leading brands in the vertical

• Identify user journey, commencing at initiation of journey

• UX/UI & Visual Design Elements

RESEARCH METHODS:

Research across channels, (social, online, youtube, etc), Including messaging, brand voice

and promotions (Ads) Competitors analysis

IDEATE:

Based on research created a User Persona, representing targeted audience’s motivations, frustrations,

need, and goals during the completion of customer experience.

Develop Lofi/HiFi Wireframes/Prototype

IBM SECURITY VERIFY:

IBM SEVONE NETWORK:

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